{"id":20537,"date":"2026-11-13T13:57:38","date_gmt":"2026-11-13T18:57:38","guid":{"rendered":"https:\/\/www.mozalami.com\/?page_id=20537"},"modified":"2026-11-13T13:57:38","modified_gmt":"2026-11-13T18:57:38","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/www.mozalami.com\/en\/case-studies\/","title":{"rendered":"Case Studies"},"content":{"rendered":"\n<div class=\"mz\" id=\"top\">\n<header class=\"mz-header\"><div class=\"mz-wrap mz-nav\">\n<a class=\"mz-logo\" href=\"https:\/\/www.mozalami.com\/en\/\"><img loading=\"lazy\" decoding=\"async\" class=\"mz-logo-img wp-image-20498\" src=\"https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/10\/logo-2.png\" width=\"76\" height=\"70\" alt=\"Mozalami\"><span>Moza<b>lami<\/b><\/span><\/a>\n<nav class=\"mz-menu\"><ul><li><a href=\"https:\/\/www.mozalami.com\/en\/\">SEO Consultant<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#mohammed-alami\">Mohammed Alami<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#ce-que-je-fais\">What I Do<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#comment\">How I Do It<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#temoignages\">Testimonials<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#faq\">FAQ<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#contact\">Contact<\/a><\/li><\/ul><\/nav>\n<div class=\"mz-right\"><a class=\"mz-lang\" href=\"https:\/\/www.mozalami.com\/en\/\">FR | <span>EN<\/span><\/a><a class=\"mz-btn\" href=\"https:\/\/www.mozalami.com\/en\/#contact\">CONTACT<\/a><a class=\"mz-call\" href=\"tel:+17058082769\" aria-label=\"Call Mozalami\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"\/><\/svg><\/a><details class=\"mz-mnav\"><summary aria-label=\"Menu\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 7h16M4 12h16M4 17h16\"\/><\/svg><\/summary><nav class=\"mz-mnav-panel\" aria-label=\"Menu\"><span class=\"mz-mnav-title\">Menu<\/span><ul><li><a href=\"https:\/\/www.mozalami.com\/en\/\" onclick=\"this.closest('details').open=false\">Home<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/mohammed-alami\/\" onclick=\"this.closest('details').open=false\">Mohammed Alami<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/case-studies\/\" onclick=\"this.closest('details').open=false\">Expert studies<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/seo-faq-frequently-asked-questions-about-seo\/\" onclick=\"this.closest('details').open=false\">SEO FAQ<\/a><\/li><\/ul><a class=\"mz-mnav-small\" href=\"https:\/\/www.mozalami.com\/en\/privacy-policy\/\" onclick=\"this.closest('details').open=false\">Privacy policy<\/a><a class=\"mz-mnav-call\" href=\"tel:+17058082769\" onclick=\"this.closest('details').open=false\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"\/><\/svg>Call<\/a><a class=\"mz-mnav-msg\" href=\"https:\/\/www.mozalami.com\/en\/#contact\" onclick=\"this.closest('details').open=false\">Send a message<\/a><\/nav><\/details><\/div>\n<\/div><\/header>\n\n\n<div class=\"mz-case\">\n  <header>\n    <p class=\"mz-case-eyebrow\">Case Studies<\/p>\n    <h1>Case Studies<\/h1>\n    <p class=\"mz-case-sign\">By <strong>Mohammed Alami, <a href=\"https:\/\/www.mozalami.com\/en\/#expert-seo\">SEO Expert in Montreal<\/a><\/strong><\/p>\n    <p class=\"mz-case-intro\">Three engagements, three starting points: a change of business model, a brand rule that holds back visibility, and a B2B software publisher. These Case Studies, presented by an SEO Specialist in Montreal, are anonymized. Each one shows the context, the actions taken and the measured results, with the source of every figure. They show my work in SEO, GEO and AI Search, across Google, Bing and AI assistants.<\/p>\n  <\/header>\n\n  <figure class=\"mz-case-hero\">\n    <img decoding=\"async\" src=\"https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/11\/hub-image-a-la-une-v1.webp\"\n         srcset=\"https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/11\/hub-image-a-la-une-v1-800.webp 800w, https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/11\/hub-image-a-la-une-v1.webp 1200w, https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/11\/hub-image-a-la-une-v1-1600.webp 1600w\"\n         sizes=\"(min-width: 56rem) 53rem, calc(100vw - 2rem)\"\n         alt=\"Three dashboard screens showing bar charts and a growth curve\" width=\"1200\" height=\"630\" fetchpriority=\"high\">\n  <\/figure>\n\n  <div class=\"mz-case-cards\">\n    <article class=\"mz-case-card\">\n      <header>\n        <p class=\"mz-case-eyebrow\">Auto financing<\/p>\n        <h2><a class=\"mz-case-card-link\" href=\"https:\/\/www.mozalami.com\/en\/case-studies\/auto-financing-quebec\/\">Getting back on track in auto financing<\/a><\/h2>\n      <\/header>\n      <div>\n        <p class=\"mz-case-card-kpi\"><span class=\"mz-case-kpi-value\">x4.7<\/span>web sales attributed to SEO<\/p>\n        <p>After a change of business model and a drop of about 70% in organic traffic, web sales attributed to SEO grew from 6 to 28 between Q3 2025 and Q3 2026.<\/p>\n        <p class=\"mz-case-more\" aria-hidden=\"true\">Read the case study -&gt;<\/p>\n      <\/div>\n    <\/article>\n    <article class=\"mz-case-card\">\n      <header>\n        <p class=\"mz-case-eyebrow\">Water play manufacturing<\/p>\n        <h2><a class=\"mz-case-card-link\" href=\"https:\/\/www.mozalami.com\/en\/case-studies\/water-play-manufacturer-ca-us\/\">Aligning a water play manufacturer with the terms its customers search<\/a><\/h2>\n      <\/header>\n      <div>\n        <p class=\"mz-case-card-kpi\"><span class=\"mz-case-kpi-value\">x4.6<\/span>estimated non-brand traffic on target keywords<\/p>\n        <p>By adopting the generic term people search for next to its registered brand, a manufacturer doubled its organic traffic in Canada and the United States in two years.<\/p>\n        <p class=\"mz-case-more\" aria-hidden=\"true\">Read the case study -&gt;<\/p>\n      <\/div>\n    <\/article>\n    <article class=\"mz-case-card\">\n      <header>\n        <p class=\"mz-case-eyebrow\">Compliance software<\/p>\n        <h2><a class=\"mz-case-card-link\" href=\"https:\/\/www.mozalami.com\/en\/case-studies\/regulatory-compliance-software-ca-us\/\">Consolidating the visibility of a compliance software publisher<\/a><\/h2>\n      <\/header>\n      <div>\n        <p class=\"mz-case-card-kpi\"><span class=\"mz-case-kpi-value\">+60%<\/span>organic clicks (Q2 2024 vs Q2 2023)<\/p>\n        <p>A site rebuild, a new structure and group entities recognized by Google: organic clicks grew by 60% in one year.<\/p>\n        <p class=\"mz-case-more\" aria-hidden=\"true\">Read the case study -&gt;<\/p>\n      <\/div>\n    <\/article>\n  <\/div>\n\n  <section class=\"mz-case-faq\" aria-labelledby=\"mz-case-faq-titre\">\n    <h2 id=\"mz-case-faq-titre\">SEO Expert: Frequently Asked Questions<\/h2>\n    <p class=\"mz-case-intro\">As an SEO specialist with more than 20 years of experience, I support companies in Canada, France and the United States, with SEO expertise that covers technical SEO, content, GEO and AI assistants. Here are the answers to the questions I get before a first engagement.<\/p>\n    <div class=\"mz-case-acc\">\n      <details open>\n        <summary>What is an SEO expert?<span aria-hidden=\"true\">+<\/span><\/summary>\n        <div class=\"mz-case-ans\"><p>An SEO expert is a specialist in Search Engine Optimization (SEO). He or she analyzes the technology, content and authority of a site, then prioritizes the actions that bring qualified leads. An SEO expert also tracks results in Google Search Console and GA4, to keep what works.<\/p><\/div>\n      <\/details>\n      <details>\n        <summary>How does organic search work?<span aria-hidden=\"true\">+<\/span><\/summary>\n        <div class=\"mz-case-ans\"><p>Organic search rests on three levers: technology, which lets Google and Bing crawl a site; content, which answers what people ask; and authority, which comes from links and mentions. Search engines then rank pages by relevance and trust.<\/p><\/div>\n      <\/details>\n      <details>\n        <summary>What does a Google SEO expert do?<span aria-hidden=\"true\">+<\/span><\/summary>\n        <div class=\"mz-case-ans\"><p>A Google SEO expert improves the presence of a site in Google Search, Google Maps and Google AI Overviews. He or she fixes technical issues, structures content, tracks positions and clicks in Search Console, then adjusts the action plan based on results.<\/p><\/div>\n      <\/details>\n      <details>\n        <summary>When should you hire a technical SEO expert?<span aria-hidden=\"true\">+<\/span><\/summary>\n        <div class=\"mz-case-ans\"><p>Hire a technical SEO expert when a site loses traffic for no clear reason, after a redesign or a migration, or when Google struggles to crawl your pages. He or she checks indexing, speed, redirects, architecture and structured data, then fixes what holds back your visibility.<\/p><\/div>\n      <\/details>\n      <details>\n        <summary>What does monthly SEO support include?<span aria-hidden=\"true\">+<\/span><\/summary>\n        <div class=\"mz-case-ans\"><p>Monthly SEO support is a regular follow-up of your visibility: priorities, technical and editorial actions, then a results report. Each month, I track Google, Bing and AI assistants, spot new queries and adjust the plan, instead of waiting for a traffic drop to react.<\/p><\/div>\n      <\/details>\n      <details>\n        <summary>What is the difference between SEO, GEO and AI Search?<span aria-hidden=\"true\">+<\/span><\/summary>\n        <div class=\"mz-case-ans\"><p>SEO aims at ranking in Google and Bing. GEO (Generative Engine Optimization) aims at getting your brand cited in AI-generated answers. AI Search means search driven by AI, such as Google AI Overviews. The three work together: clear, well-structured content serves all three.<\/p><\/div>\n      <\/details>\n    <\/div>\n  <\/section>\n\n  <a class=\"mz-case-cta\" href=\"https:\/\/www.mozalami.com\/en\/#contact\">Let&#8217;s discuss your project<\/a>\n<\/div>\n\n\n<footer class=\"mz-foot\"><div class=\"mz-wrap mz-row\"><div>By <a href=\"https:\/\/www.google.com\/search?kgmid=\/m\/0j4h72x\" target=\"_blank\" rel=\"noopener\" title=\"Mohammed ALAMI - GEO Expert, Engineer &amp; M.Sc. HEC\">Mohammed ALAMI (GEO, Eng. &amp; M.Sc.)<\/a> \u2022 Founder of <a href=\"https:\/\/www.google.com\/search?kgmid=\/m\/011_ypgp\" target=\"_blank\" rel=\"noopener\" title=\"Mozalami - SEO Canada\">Mozalami (SEO Canada)<\/a><\/div><div><a href=\"https:\/\/www.mozalami.com\/en\/mohammed-alami\/\">Mohammed ALAMI (Bio)<\/a> | <a href=\"https:\/\/mohammed-alami.com\/\" target=\"_blank\" rel=\"noopener\">Public Profile \u2013 Fractional SEO Advisor<\/a> | <a href=\"https:\/\/www.mozalami.com\/en\/seo-faq-frequently-asked-questions-about-seo\/\">FAQ<\/a> | <a href=\"https:\/\/www.mozalami.com\/en\/privacy-policy\/\">Privacy Policy<\/a> | <a href=\"https:\/\/www.mozalami.com\/blog\/\">Blog (French Only)<\/a><\/div><\/div><\/footer>\n<nav class=\"mz-thumb\" aria-label=\"Navigation\"><a href=\"https:\/\/www.mozalami.com\/en\/\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 11l9-8 9 8v10h-6v-6H9v6H3z\"\/><\/svg>Home<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#services\"><svg viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg>Services<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#temoignages\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 3l2.8 5.7 6.2.9-4.5 4.4 1.1 6.2L12 17.2 6.4 20.2l1.1-6.2L3 9.6l6.2-.9z\"\/><\/svg>Reviews<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#mohammed-alami\" aria-label=\"About me\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 21c0-4.4 3.6-8 8-8s8 3.6 8 8\"\/><\/svg>Me<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#contact\"><svg viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"M3 7l9 6 9-6\"\/><\/svg>Contact<\/a><\/nav>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mozalami SEO Consultant Mohammed Alami What I Do How I Do It Testimonials FAQ Contact FR | ENCONTACT Menu Home Mohammed Alami Expert studies SEO FAQ Privacy policyCallSend a message Case Studies Case Studies By Mohammed Alami, SEO Expert in Montreal Three engagements, three starting points: a change of business model, a brand rule that &#8230; <a title=\"Case Studies\" class=\"read-more\" href=\"https:\/\/www.mozalami.com\/en\/case-studies\/\" aria-label=\"Read more about Case Studies\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20537","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Case Studies: Measured Results | Mozalami<\/title>\n<meta name=\"description\" content=\"Three anonymized SEO case studies: context, actions and measured results in Canada and the United States. 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