{"id":20538,"date":"2026-11-13T13:57:39","date_gmt":"2026-11-13T18:57:39","guid":{"rendered":"https:\/\/www.mozalami.com\/?page_id=20538"},"modified":"2026-11-13T13:57:39","modified_gmt":"2026-11-13T18:57:39","slug":"auto-financing-quebec","status":"publish","type":"page","link":"https:\/\/www.mozalami.com\/en\/case-studies\/auto-financing-quebec\/","title":{"rendered":"Auto Financing in Quebec"},"content":{"rendered":"\n<div class=\"mz\" id=\"top\">\n<header class=\"mz-header\"><div class=\"mz-wrap mz-nav\">\n<a class=\"mz-logo\" href=\"https:\/\/www.mozalami.com\/en\/\"><img loading=\"lazy\" decoding=\"async\" class=\"mz-logo-img wp-image-20498\" src=\"https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/10\/logo-2.png\" width=\"76\" height=\"70\" alt=\"Mozalami\"><span>Moza<b>lami<\/b><\/span><\/a>\n<nav class=\"mz-menu\"><ul><li><a href=\"https:\/\/www.mozalami.com\/en\/\">SEO Consultant<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#mohammed-alami\">Mohammed Alami<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#ce-que-je-fais\">What I Do<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#comment\">How I Do It<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#temoignages\">Testimonials<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#faq\">FAQ<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#contact\">Contact<\/a><\/li><\/ul><\/nav>\n<div class=\"mz-right\"><a class=\"mz-lang\" href=\"https:\/\/www.mozalami.com\/en\/\">FR | <span>EN<\/span><\/a><a class=\"mz-btn\" href=\"https:\/\/www.mozalami.com\/en\/#contact\">CONTACT<\/a><a class=\"mz-call\" href=\"tel:+17058082769\" aria-label=\"Call Mozalami\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"\/><\/svg><\/a><details class=\"mz-mnav\"><summary aria-label=\"Menu\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 7h16M4 12h16M4 17h16\"\/><\/svg><\/summary><nav class=\"mz-mnav-panel\" aria-label=\"Menu\"><span class=\"mz-mnav-title\">Menu<\/span><ul><li><a href=\"https:\/\/www.mozalami.com\/en\/\" onclick=\"this.closest('details').open=false\">Home<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/mohammed-alami\/\" onclick=\"this.closest('details').open=false\">Mohammed Alami<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/case-studies\/\" onclick=\"this.closest('details').open=false\">Expert studies<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/seo-faq-frequently-asked-questions-about-seo\/\" onclick=\"this.closest('details').open=false\">SEO FAQ<\/a><\/li><\/ul><a class=\"mz-mnav-small\" href=\"https:\/\/www.mozalami.com\/en\/privacy-policy\/\" onclick=\"this.closest('details').open=false\">Privacy policy<\/a><a class=\"mz-mnav-call\" href=\"tel:+17058082769\" onclick=\"this.closest('details').open=false\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"\/><\/svg>Call<\/a><a class=\"mz-mnav-msg\" href=\"https:\/\/www.mozalami.com\/en\/#contact\" onclick=\"this.closest('details').open=false\">Send a message<\/a><\/nav><\/details><\/div>\n<\/div><\/header>\n\n\n<div class=\"mz-case\">\n  <header>\n    <p class=\"mz-case-eyebrow\">Case study &#8211; Auto financing<\/p>\n    <h1>Case study: getting back on track in auto financing<\/h1>\n    <p class=\"mz-case-sign\">By <strong>Mohammed Alami, SEO Specialist in Montreal<\/strong> &#8211; engagement started in April 2025<\/p>\n  <\/header>\n\n  <ul class=\"mz-case-kpis\" role=\"list\">\n    <li><div class=\"mz-case-kpi mz-case-kpi-hl\"><span class=\"mz-case-kpi-value\">x4.7<\/span>web sales attributed to SEO<\/div><\/li>\n    <li><div class=\"mz-case-kpi\"><span class=\"mz-case-kpi-value\">+76%<\/span>organic users<\/div><\/li>\n    <li><div class=\"mz-case-kpi\"><span class=\"mz-case-kpi-value\">+80%<\/span>non-brand clicks, commercial pages<\/div><\/li>\n    <li><div class=\"mz-case-kpi\"><span class=\"mz-case-kpi-value\">#1<\/span>in the AI Overview for the sector&#8217;s main query<\/div><\/li>\n  <\/ul>\n\n  <section>\n    <h2>Context<\/h2>\n    <p>A car financing broker in Quebec changes its business model: it goes from dealership to financing company. Removing the inventory pages leads to a drop of about 70% in organic traffic over two years. The engagement starts in April 2025.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Actions<\/h2>\n    <ul>\n      <li>Technical clean-up and end of internal cannibalization.<\/li>\n      <li>Consolidation: about 200 blog pages and 2,000 testimonials removed, with no loss on commercial pages.<\/li>\n      <li>Google Business Profile aligned with the loan agency status.<\/li>\n      <li>Semantic clarification of commercial pages and targeted external links.<\/li>\n    <\/ul>\n  <\/section>\n\n  <section>\n    <h2>Results (Q3 2026 vs Q3 2025)<\/h2>\n    <div class=\"mz-case-charts\">\n      <figure>\n        <figcaption>Web sales attributed to SEO<\/figcaption>\n        <svg viewBox=\"0 0 320 200\" role=\"img\">\n          <title>Web sales attributed to SEO: 6 in Q3 2025, 28 in Q3 2026<\/title>\n          <line class=\"mz-case-axis\" x1=\"20\" y1=\"170\" x2=\"300\" y2=\"170\"\/>\n          <rect class=\"mz-case-prev\" x=\"60\" y=\"140\" width=\"70\" height=\"30\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"95\" y=\"132\" text-anchor=\"middle\" font-size=\"16\">6<\/text>\n          <text class=\"mz-case-lab\" x=\"95\" y=\"190\" text-anchor=\"middle\" font-size=\"14\">Q3 2025<\/text>\n          <rect class=\"mz-case-now\" x=\"190\" y=\"30\" width=\"70\" height=\"140\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"225\" y=\"22\" text-anchor=\"middle\" font-size=\"16\">28<\/text>\n          <text class=\"mz-case-lab\" x=\"225\" y=\"190\" text-anchor=\"middle\" font-size=\"14\">Q3 2026<\/text>\n        <\/svg>\n      <\/figure>\n      <figure>\n        <figcaption>Leads per month<\/figcaption>\n        <svg viewBox=\"0 0 320 200\" role=\"img\">\n          <title>Leads per month, 2025 then 2026: July 71 then 127, August 101 then 117, September 118 then 133<\/title>\n          <line class=\"mz-case-axis\" x1=\"20\" y1=\"170\" x2=\"300\" y2=\"170\"\/>\n          <g font-size=\"14\" text-anchor=\"middle\">\n            <rect class=\"mz-case-prev\" x=\"40\" y=\"107\" width=\"34\" height=\"63\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"57\" y=\"101\">71<\/text>\n            <rect class=\"mz-case-now\" x=\"78\" y=\"58\" width=\"34\" height=\"112\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"95\" y=\"52\">127<\/text>\n            <text class=\"mz-case-lab\" x=\"76\" y=\"190\">Jul<\/text>\n            <rect class=\"mz-case-prev\" x=\"130\" y=\"81\" width=\"34\" height=\"89\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"147\" y=\"75\">101<\/text>\n            <rect class=\"mz-case-now\" x=\"168\" y=\"66\" width=\"34\" height=\"104\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"185\" y=\"60\">117<\/text>\n            <text class=\"mz-case-lab\" x=\"166\" y=\"190\">Aug<\/text>\n            <rect class=\"mz-case-prev\" x=\"220\" y=\"66\" width=\"34\" height=\"104\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"237\" y=\"60\">118<\/text>\n            <rect class=\"mz-case-now\" x=\"258\" y=\"52\" width=\"34\" height=\"118\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"275\" y=\"46\">133<\/text>\n            <text class=\"mz-case-lab\" x=\"256\" y=\"190\">Sep<\/text>\n          <\/g>\n        <\/svg>\n        <ul class=\"mz-case-legend\" role=\"list\"><li><span class=\"mz-case-swatch mz-case-prev\" aria-hidden=\"true\"><\/span>2025<\/li><li><span class=\"mz-case-swatch mz-case-now\" aria-hidden=\"true\"><\/span>2026<\/li><\/ul>\n      <\/figure>\n      <figure>\n        <figcaption>Lead -&gt; sale conversion<\/figcaption>\n        <svg viewBox=\"0 0 320 120\" role=\"img\">\n          <title>Lead to sale conversion: 2.1% in Q3 2025, 7.4% in Q3 2026<\/title>\n          <text class=\"mz-case-lab\" x=\"20\" y=\"30\" font-size=\"14\">Q3 2025<\/text>\n          <rect class=\"mz-case-track\" x=\"90\" y=\"16\" width=\"200\" height=\"20\" rx=\"3\"\/>\n          <rect class=\"mz-case-prev\" x=\"90\" y=\"16\" width=\"42\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"140\" y=\"31\" font-size=\"14\">2.1%<\/text>\n          <text class=\"mz-case-lab\" x=\"20\" y=\"80\" font-size=\"14\">Q3 2026<\/text>\n          <rect class=\"mz-case-track\" x=\"90\" y=\"66\" width=\"200\" height=\"20\" rx=\"3\"\/>\n          <rect class=\"mz-case-now\" x=\"90\" y=\"66\" width=\"148\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"246\" y=\"81\" font-size=\"14\">7.4%<\/text>\n        <\/svg>\n      <\/figure>\n      <figure>\n        <figcaption>Google profile: local contacts<\/figcaption>\n        <svg viewBox=\"0 0 320 120\" role=\"img\">\n          <title>Google profile, Q3 2025 then Q3 2026: calls 316 then 407; website clicks 1,700 then 2,380<\/title>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"34\" font-size=\"14\">Calls<\/text>\n          <rect class=\"mz-case-prev\" x=\"124\" y=\"12\" width=\"120\" height=\"14\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"250\" y=\"24\" font-size=\"14\">316<\/text>\n          <rect class=\"mz-case-now\" x=\"124\" y=\"30\" width=\"155\" height=\"14\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"285\" y=\"42\" font-size=\"14\">407<\/text>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"94\" font-size=\"14\">Website clicks<\/text>\n          <rect class=\"mz-case-prev\" x=\"124\" y=\"72\" width=\"110\" height=\"14\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"240\" y=\"84\" font-size=\"14\">1,700<\/text>\n          <rect class=\"mz-case-now\" x=\"124\" y=\"90\" width=\"154\" height=\"14\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"284\" y=\"102\" font-size=\"14\">2,380<\/text>\n        <\/svg>\n        <ul class=\"mz-case-legend\" role=\"list\"><li><span class=\"mz-case-swatch mz-case-prev\" aria-hidden=\"true\"><\/span>Q3 2025<\/li><li><span class=\"mz-case-swatch mz-case-now\" aria-hidden=\"true\"><\/span>Q3 2026<\/li><\/ul>\n      <\/figure>\n    <\/div>\n    <ul>\n      <li>Leads: 290 -&gt; 377 (+30%); lead -&gt; sale conversion: 7.4% (vs 2.1%).<\/li>\n      <li>Direct calls from the Google profile: +29%.<\/li>\n      <li>Position 1 in Google&#8217;s AI Overview for the sector&#8217;s main query.<\/li>\n    <\/ul>\n    <figure class=\"mz-case-quote\">\n      <blockquote>\n        <p>&#8220;The results are very encouraging &#8211; well done on the work accomplished!&#8221;<\/p>\n        <p>&#8220;[&#8230;] one of the best SEO professionals on the market.&#8221;<\/p>\n      <\/blockquote>\n      <figcaption>Independent consultant responsible for the site<\/figcaption>\n    <\/figure>\n  <\/section>\n\n  <aside class=\"mz-case-view\">\n    <h2>The SEO, GEO and AI Search Expert&#8217;s View<\/h2>\n    <p>As an SEO specialist, I see that this engagement started with correction: cleaning up, consolidating, realigning. This phase is necessary, but it only wins back lost ground. Lasting value comes from continuous monitoring: tracking Google, Bing and AI assistants every month helps spot new queries early and extend visibility, instead of waiting for the next drop to fix things.<\/p>\n  <\/aside>\n\n  <p class=\"mz-case-src\">Sources: client sales data, Google Search Console, GA4.<\/p>\n  <a class=\"mz-case-cta\" href=\"https:\/\/www.mozalami.com\/en\/#contact\">Let&#8217;s discuss your project<\/a>\n<\/div>\n\n\n<footer class=\"mz-foot\"><div class=\"mz-wrap mz-row\"><div>By <a href=\"https:\/\/www.google.com\/search?kgmid=\/m\/0j4h72x\" target=\"_blank\" rel=\"noopener\" title=\"Mohammed ALAMI - GEO Expert, Engineer &amp; M.Sc. HEC\">Mohammed ALAMI (GEO, Eng. &amp; M.Sc.)<\/a> \u2022 Founder of <a href=\"https:\/\/www.google.com\/search?kgmid=\/m\/011_ypgp\" target=\"_blank\" rel=\"noopener\" title=\"Mozalami - SEO Canada\">Mozalami (SEO Canada)<\/a><\/div><div><a href=\"https:\/\/www.mozalami.com\/en\/mohammed-alami\/\">Mohammed ALAMI (Bio)<\/a> | <a href=\"https:\/\/mohammed-alami.com\/\" target=\"_blank\" rel=\"noopener\">Public Profile \u2013 Fractional SEO Advisor<\/a> | <a href=\"https:\/\/www.mozalami.com\/en\/seo-faq-frequently-asked-questions-about-seo\/\">FAQ<\/a> | <a href=\"https:\/\/www.mozalami.com\/en\/privacy-policy\/\">Privacy Policy<\/a> | <a href=\"https:\/\/www.mozalami.com\/blog\/\">Blog (French Only)<\/a><\/div><\/div><\/footer>\n<nav class=\"mz-thumb\" aria-label=\"Navigation\"><a href=\"https:\/\/www.mozalami.com\/en\/\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 11l9-8 9 8v10h-6v-6H9v6H3z\"\/><\/svg>Home<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#services\"><svg viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg>Services<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#temoignages\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 3l2.8 5.7 6.2.9-4.5 4.4 1.1 6.2L12 17.2 6.4 20.2l1.1-6.2L3 9.6l6.2-.9z\"\/><\/svg>Reviews<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#mohammed-alami\" aria-label=\"About me\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"8\" r=\"4\"\/><path d=\"M4 21c0-4.4 3.6-8 8-8s8 3.6 8 8\"\/><\/svg>Me<\/a><a href=\"https:\/\/www.mozalami.com\/en\/#contact\"><svg viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"M3 7l9 6 9-6\"\/><\/svg>Contact<\/a><\/nav>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mozalami SEO Consultant Mohammed Alami What I Do How I Do It Testimonials FAQ Contact FR | ENCONTACT Menu Home Mohammed Alami Expert studies SEO FAQ Privacy policyCallSend a message Case study &#8211; Auto financing Case study: getting back on track in auto financing By Mohammed Alami, SEO Specialist in Montreal &#8211; engagement started in &#8230; <a title=\"Auto Financing in Quebec\" class=\"read-more\" href=\"https:\/\/www.mozalami.com\/en\/case-studies\/auto-financing-quebec\/\" aria-label=\"Read more about Auto Financing in Quebec\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20537,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20538","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Case Study: Auto Financing in Quebec | Mozalami<\/title>\n<meta name=\"description\" content=\"Web sales attributed to SEO up x4.7 in one year after a change of business model. 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