{"id":20540,"date":"2026-11-13T13:57:39","date_gmt":"2026-11-13T18:57:39","guid":{"rendered":"https:\/\/www.mozalami.com\/?page_id=20540"},"modified":"2026-11-13T13:57:39","modified_gmt":"2026-11-13T18:57:39","slug":"regulatory-compliance-software-ca-us","status":"publish","type":"page","link":"https:\/\/www.mozalami.com\/en\/case-studies\/regulatory-compliance-software-ca-us\/","title":{"rendered":"Compliance Software"},"content":{"rendered":"\n<div class=\"mz\" id=\"top\">\n<header class=\"mz-header\"><div class=\"mz-wrap mz-nav\">\n<a class=\"mz-logo\" href=\"https:\/\/www.mozalami.com\/en\/\"><img loading=\"lazy\" decoding=\"async\" class=\"mz-logo-img wp-image-20498\" src=\"https:\/\/www.mozalami.com\/wp-content\/uploads\/2026\/10\/logo-2.png\" width=\"76\" height=\"70\" alt=\"Mozalami\"><span>Moza<b>lami<\/b><\/span><\/a>\n<nav class=\"mz-menu\"><ul><li><a href=\"https:\/\/www.mozalami.com\/en\/\">SEO Consultant<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#mohammed-alami\">Mohammed Alami<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#ce-que-je-fais\">What I Do<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#comment\">How I Do It<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#temoignages\">Testimonials<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#faq\">FAQ<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/#contact\">Contact<\/a><\/li><\/ul><\/nav>\n<div class=\"mz-right\"><a class=\"mz-lang\" href=\"https:\/\/www.mozalami.com\/en\/\">FR | <span>EN<\/span><\/a><a class=\"mz-btn\" href=\"https:\/\/www.mozalami.com\/en\/#contact\">CONTACT<\/a><a class=\"mz-call\" href=\"tel:+17058082769\" aria-label=\"Call Mozalami\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"\/><\/svg><\/a><details class=\"mz-mnav\"><summary aria-label=\"Menu\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 7h16M4 12h16M4 17h16\"\/><\/svg><\/summary><nav class=\"mz-mnav-panel\" aria-label=\"Menu\"><span class=\"mz-mnav-title\">Menu<\/span><ul><li><a href=\"https:\/\/www.mozalami.com\/en\/\" onclick=\"this.closest('details').open=false\">Home<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/mohammed-alami\/\" onclick=\"this.closest('details').open=false\">Mohammed Alami<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/case-studies\/\" onclick=\"this.closest('details').open=false\">Expert studies<\/a><\/li><li><a href=\"https:\/\/www.mozalami.com\/en\/seo-faq-frequently-asked-questions-about-seo\/\" onclick=\"this.closest('details').open=false\">SEO FAQ<\/a><\/li><\/ul><a class=\"mz-mnav-small\" href=\"https:\/\/www.mozalami.com\/en\/privacy-policy\/\" onclick=\"this.closest('details').open=false\">Privacy policy<\/a><a class=\"mz-mnav-call\" href=\"tel:+17058082769\" onclick=\"this.closest('details').open=false\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"\/><\/svg>Call<\/a><a class=\"mz-mnav-msg\" href=\"https:\/\/www.mozalami.com\/en\/#contact\" onclick=\"this.closest('details').open=false\">Send a message<\/a><\/nav><\/details><\/div>\n<\/div><\/header>\n\n\n<div class=\"mz-case\">\n  <header>\n    <p class=\"mz-case-eyebrow\">Case study &#8211; Compliance software<\/p>\n    <h1>Case study: consolidating the visibility of a compliance software publisher<\/h1>\n    <p class=\"mz-case-sign\">By <strong>Mohammed Alami, SEO Specialist in Montreal<\/strong> &#8211; engagement started in 2022<\/p>\n  <\/header>\n\n  <ul class=\"mz-case-kpis\" role=\"list\">\n    <li><div class=\"mz-case-kpi mz-case-kpi-hl\"><span class=\"mz-case-kpi-value\">+60%<\/span>organic clicks<\/div><\/li>\n    <li><div class=\"mz-case-kpi\"><span class=\"mz-case-kpi-value\">+64%<\/span>non-brand clicks<\/div><\/li>\n    <li><div class=\"mz-case-kpi\"><span class=\"mz-case-kpi-value\">+91%<\/span>non-brand clicks in the United States<\/div><\/li>\n    <li><div class=\"mz-case-kpi\"><span class=\"mz-case-kpi-value\">x2<\/span>clicks on category queries<\/div><\/li>\n  <\/ul>\n\n  <section>\n    <h2>Context<\/h2>\n    <p>A regulatory compliance software publisher, active in Canada and the United States, relies on several domains and extensions that compete with each other in Google. A trust analysis (E-E-A-T) reveals technical errors, an unclear brand message, too many thin pages in the index and few recommendations from recognized outside sources. The engagement starts in 2022.<\/p>\n  <\/section>\n\n  <section>\n    <h2>Actions<\/h2>\n    <ul>\n      <li>Rebuild of the main site: fewer thin pages in the index and less cannibalization between domains.<\/li>\n      <li>New structure: commercial pages, company pages, resources and blog, built on keyword research and a taxonomy.<\/li>\n      <li>A few hand-picked blog posts moved to a Resources section, with a reworked layout and a call to action.<\/li>\n      <li>Solution pages aligned with real queries, and in-depth guides published in 2023 and 2024.<\/li>\n      <li>Creation of the group&#8217;s entities in Google&#8217;s Knowledge Graph (company, group companies, executive), in 2023 and 2024.<\/li>\n    <\/ul>\n  <\/section>\n\n  <section>\n    <h2>Results (Q2 2024 vs Q2 2023)<\/h2>\n    <div class=\"mz-case-charts\">\n      <figure>\n        <figcaption>Year-over-year change in organic clicks (%)<\/figcaption>\n        <svg viewBox=\"0 0 320 220\" role=\"img\">\n          <title>Year-over-year change in organic clicks, in percent: Q2 2023 -5, Q3 2023 -16, Q4 2023 +13, Q1 2024 +77, Q2 2024 +60<\/title>\n          <line class=\"mz-case-axis\" x1=\"12\" y1=\"150\" x2=\"308\" y2=\"150\"\/>\n          <g font-size=\"14\" text-anchor=\"middle\">\n            <rect class=\"mz-case-prev\" x=\"28\" y=\"150\" width=\"34\" height=\"7\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"45\" y=\"173\">-5<\/text>\n            <rect class=\"mz-case-prev\" x=\"86\" y=\"150\" width=\"34\" height=\"22.4\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"103\" y=\"189\">-16<\/text>\n            <rect class=\"mz-case-prev\" x=\"144\" y=\"131.8\" width=\"34\" height=\"18.2\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"161\" y=\"125\">+13<\/text>\n            <rect class=\"mz-case-prev\" x=\"202\" y=\"42.2\" width=\"34\" height=\"107.8\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"219\" y=\"36\">+77<\/text>\n            <rect class=\"mz-case-now\" x=\"260\" y=\"66\" width=\"34\" height=\"84\" rx=\"2\"\/><text class=\"mz-case-val\" x=\"277\" y=\"60\">+60<\/text>\n            <text class=\"mz-case-lab\" x=\"45\" y=\"212\">Q2 23<\/text>\n            <text class=\"mz-case-lab\" x=\"103\" y=\"212\">Q3 23<\/text>\n            <text class=\"mz-case-lab\" x=\"161\" y=\"212\">Q4 23<\/text>\n            <text class=\"mz-case-lab\" x=\"219\" y=\"212\">Q1 24<\/text>\n            <text class=\"mz-case-lab\" x=\"277\" y=\"212\">Q2 24<\/text>\n          <\/g>\n        <\/svg>\n      <\/figure>\n      <figure>\n        <figcaption>Organic clicks, Q2 2024 vs Q2 2023 (%)<\/figcaption>\n        <svg viewBox=\"0 0 320 150\" role=\"img\">\n          <title>Change in organic clicks, Q2 2024 vs Q2 2023: total +60%, non-brand +64%, brand +40%<\/title>\n          <line class=\"mz-case-axis\" x1=\"100\" y1=\"6\" x2=\"100\" y2=\"136\"\/>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"31\" font-size=\"14\">Total<\/text>\n          <rect class=\"mz-case-now\" x=\"100\" y=\"16\" width=\"96\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"204\" y=\"31\" font-size=\"14\">+60%<\/text>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"75\" font-size=\"14\">Non-brand<\/text>\n          <rect class=\"mz-case-prev\" x=\"100\" y=\"60\" width=\"102.4\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"210\" y=\"75\" font-size=\"14\">+64%<\/text>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"119\" font-size=\"14\">Brand<\/text>\n          <rect class=\"mz-case-prev\" x=\"100\" y=\"104\" width=\"64\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"172\" y=\"119\" font-size=\"14\">+40%<\/text>\n        <\/svg>\n      <\/figure>\n      <figure>\n        <figcaption>Non-brand clicks by market (%)<\/figcaption>\n        <svg viewBox=\"0 0 320 100\" role=\"img\">\n          <title>Change in non-brand clicks, Q2 2024 vs Q2 2023: United States +91%, Canada +47%<\/title>\n          <line class=\"mz-case-axis\" x1=\"100\" y1=\"6\" x2=\"100\" y2=\"92\"\/>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"31\" font-size=\"14\">United States<\/text>\n          <rect class=\"mz-case-now\" x=\"100\" y=\"16\" width=\"145.6\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"253\" y=\"31\" font-size=\"14\">+91%<\/text>\n          <text class=\"mz-case-lab\" x=\"0\" y=\"75\" font-size=\"14\">Canada<\/text>\n          <rect class=\"mz-case-prev\" x=\"100\" y=\"60\" width=\"75.2\" height=\"20\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"183\" y=\"75\" font-size=\"14\">+47%<\/text>\n        <\/svg>\n      <\/figure>\n      <figure>\n        <figcaption>Clicks on category queries (index 100 = Q2 2023)<\/figcaption>\n        <svg viewBox=\"0 0 320 200\" role=\"img\">\n          <title>Clicks on category queries, index 100 in Q2 2023: 100 in Q2 2023, 200 in Q2 2024<\/title>\n          <line class=\"mz-case-axis\" x1=\"20\" y1=\"170\" x2=\"300\" y2=\"170\"\/>\n          <rect class=\"mz-case-prev\" x=\"60\" y=\"100\" width=\"70\" height=\"70\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"95\" y=\"92\" text-anchor=\"middle\" font-size=\"16\">100<\/text>\n          <text class=\"mz-case-lab\" x=\"95\" y=\"190\" text-anchor=\"middle\" font-size=\"14\">Q2 2023<\/text>\n          <rect class=\"mz-case-now\" x=\"190\" y=\"30\" width=\"70\" height=\"140\" rx=\"3\"\/>\n          <text class=\"mz-case-val\" x=\"225\" y=\"22\" text-anchor=\"middle\" font-size=\"16\">200<\/text>\n          <text class=\"mz-case-lab\" x=\"225\" y=\"190\" text-anchor=\"middle\" font-size=\"14\">Q2 2024<\/text>\n        <\/svg>\n      <\/figure>\n    <\/div>\n    <ul>\n      <li>Organic clicks: +60%, all countries and all pages. Non-brand: +64%. Brand: +40%.<\/li>\n      <li>Non-brand in target markets: United States +91%, Canada +47%.<\/li>\n      <li>Category queries: clicks double.<\/li>\n      <li>Brand in the United States: +109% organic clicks (Q2 2024 vs Q2 2023).<\/li>\n    <\/ul>\n  <\/section>\n\n  <figure class=\"mz-case-quote\">\n    <blockquote><p>&#8220;Your opinion is always appreciated!&#8221;<\/p><\/blockquote>\n    <figcaption>Founder and CEO of the client<\/figcaption>\n  <\/figure>\n\n  <aside class=\"mz-case-view\">\n    <h2>The SEO, GEO and AI Search Expert&#8217;s View<\/h2>\n    <p>As an SEO specialist, I see that this engagement turned a website into a set of recognized entities: the company, three group companies and its executive now exist as distinct entities in Google&#8217;s Knowledge Graph. For a publisher that grew from a small software company into a group of companies, this semantic base lets search engines and AI assistants link each brand to the right entity. Strong commercial pages and a structured identity count more than the volume of informational content.<\/p>\n    <table class=\"mz-case-ent\">\n      <caption>Group entities recognized in Google&#8217;s Knowledge Graph (identifiers masked)<\/caption>\n      <thead><tr><th scope=\"col\">Entity<\/th><th scope=\"col\">Google type<\/th><th scope=\"col\">Identifier (MID)<\/th><\/tr><\/thead>\n      <tbody>\n        <tr><th scope=\"row\">Main company<\/th><td>Corporation, Organization<\/td><td>\/g\/11xxxxxxxx<\/td><\/tr>\n        <tr><th scope=\"row\">Group company 1<\/th><td>Corporation, Organization<\/td><td>\/g\/11xxxxxxxx<\/td><\/tr>\n        <tr><th scope=\"row\">Group company 2<\/th><td>Corporation, Organization<\/td><td>\/g\/11xxxxxxxx<\/td><\/tr>\n        <tr><th scope=\"row\">Group company 3<\/th><td>Corporation, Organization<\/td><td>\/g\/11xxxxxxxx<\/td><\/tr>\n        <tr><th scope=\"row\"><span class=\"mz-case-ent-who\"><svg class=\"mz-case-ent-ico\" viewBox=\"0 0 28 28\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"14\" cy=\"9.5\" r=\"5.5\"\/><path d=\"M3 26c0-6 4.9-10 11-10s11 4 11 10z\"\/><\/svg>Executive<\/span><\/th><td>Person<\/td><td>\/g\/11xxxxxxxx<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n  <\/aside>\n\n  <p class=\"mz-case-src\">Sources: Google Search Console, GA4.<\/p>\n  <a class=\"mz-case-cta\" href=\"https:\/\/www.mozalami.com\/en\/#contact\">Let&#8217;s discuss your project<\/a>\n<\/div>\n\n\n<footer class=\"mz-foot\"><div class=\"mz-wrap mz-row\"><div>By <a href=\"https:\/\/www.google.com\/search?kgmid=\/m\/0j4h72x\" target=\"_blank\" rel=\"noopener\" title=\"Mohammed ALAMI - GEO Expert, Engineer &amp; M.Sc. 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