The e-commerce or online sales, refers to the exchange of goods and services between two entities on computer networks, including Internet. E-commerce dates from early 1997.
E-commerce is not limited to the only Internet. In the context of the B2B e-commerce, has been used for many years of EDI (electronic data interchange) networks. Electronic transactions are carried out also on mobile telephone networks.
We are therefore talking sales remotely or e-commerce when a property is sold in the context of electronic commerce, and the laws prevailing there apply equally to the seller to the buyer.It is for this reason that I opted for training specialized at the Université de Montréal (Udem): master’s degree in Electronic Commerce.
The different types of relationship in electronic commerce:
- The electronic exchange between companies, often called B2B (pronounced bi-tou-bi), acronym for Business to business;
- Destination of individuals, or B2C commerce (pronounced bi-tou-ci), acronym for Business to consumer. It comes to merchant web sites, type teleshopping;
- Electronic commerce between individuals, or C2C (pronounced ci-tou-ci), acronym for Consumer-to-consumer. It’s web sites for sales between individuals;
- The electronic exchange between a company and its employees, often referred to as Intranet or B2E, acronym for Business-to-employee;
- The electronic exchange between private companies and the Government, often called B2G, acronym for Business to government.
The main goods and services sold via the internet to individuals (B2C), include:
- cultural property: books, CDs and DVDs, etc.;
- technological equipment: PC, electronics, hi-fi, etc.;
- tourism and travel: train tickets, airfare, rentals, etc.;
- the products of mass consumption with supermarkets online;
- printing products: cards of visits, brochures, marketing materials;
- the products of habitats, clothing, childcare, etc.
As well as selling systems specially adapted for the internet world:
- development of digital photographs;
- downloading of music;
- auction sale between individuals;
- Rent a DVD via the Internet.
Finally, many companies offer services over the internet, pay or not:
- online banking;
- insurance online;
- online press;
- VOD or Video on demand.
RIMA sales combined with the method: in the world of electronic commerce, and by analogy with the term usual brick and mortar (bricks and mortar), the expression click and mortar (and bricks and clicks) is refers to companies that offer complementary:
- the sale by internet (online activities)
- and selling in-store or point of physical sales (classical distribution).
These models of distribution click and mortar oppose ‘any virtual’ models where only trade online is offered to customers. Some operators ‘all virtual’ seem to redirect part of their distribution strategy of click and mortar.
Sales multi Canales: develop a Canales multi strategy, allows to combine Internet, digital television, mobile services and physical stores. The interest of such a device is to exploit the growing number of consumers who use multiple interactive distribution channels for their purchase.
This form of distribution also allows to cope with certain obstacles inherent in the characteristics of the electronic channel. Some consumers are reluctant to pay online and want for example to pay in store. A multi channel strategy also has an interest from the logistic point of view by using the network of stores like a stock and transforms them into recalls points.