Frequently asked questions about SEO

SEO (for Search engine Optimization) is the practice of properly ranking a site on search engines. A site that benefits from good SEO will be assigned the top spots in organic results when the search is for a keyword related to the site or business.

An SEO consultant comes with a methodology and a way of working while respecting the fundamental guidelines of search engines. He has an overview of your site and its performance in the engines, which allows him to keep an eye on improvements like bad surprises. He mainly acts as the architect of your solution for better organic visibility in search results.

WordPress SEO is simply the act of making your WordPress site more user-friendly for search engines like Google in order to improve its ranking when researching keywords relating to your business.

First, we need to determine the basics for good SEO: Technical foundation eliminating all blockers – Performant content optimized for keywords – Inbound links popularizing website pages – Social signals consistent with on page and off page signals. We start with the foundations and continue with the content and the influence.

SEO traffic has been shown to outperform other types of traffic when it comes to lead generation. Invest in SEO because it is the best conversion channel your business could have online. Although it is difficult and the road is strewn with pitfalls, you have to ignore the obstacles and start doing it as soon as possible because time is playing against you.

SEO auditing is the tactic that attacks the technical and content foundations of the website to assess their performance from an SEO perspective. Whether done internally or externally, the SEO audit has the merit of providing the essential basis for comparing performance before and after fixing problems.

Technique in SEO refers to the discipline that has to do with the coding of the site from an SEO point of view. It is a fundamental pillar in any SEO strategy and represents the first step in any optimization.

SEO Traffic measures the number of visits to your website resulting from organic search traffic via the engines such as Google, Bing, Yahoo… etc. By matching web visit metrics to goal achievement metrics, you get a complete picture of your SEO performance.

SEO strategy includes all the coordinated actions that aim to increase a site’s visibility in search results. Each action can be viewed as a tactic or set of tactics that target a subset of outcomes.

When we talk about SEO semantics, we are referring to the meaning given to the terms used, each one carefully chosen to stay within the topic mentioned. For example, in an article on animals a dog is a dog but in an article on doors the door dog can refer to the bottom of the door.

SEO is now moving to a model of semantic cocoons around well-chosen topics, where a single page called a ‘pillar’ serves as the main hub of content for a global topic and multiple pages of content related to that same topic link to the pillar page and are interconnected.

Because it is the most profitable marketing channel! How long it takes to provide results will remain an open question.

For a digital marketer, the most obvious channels that come to mind are email marketing, paid links on Google, and display on Google and Facebook. But these channels have gained their authority with fast results without the need for the basic investment required by SEO.

On page SEO is the SEO practice of optimizing important page elements like text content, images, and Meta to help engines categorize the web page properly to rank it better in search results.

Popularization consists of obtaining external signals that confirm the relevance of the content for the chosen keywords.