Case Studies
Case Studies
By Mohammed Alami, SEO Expert in Montreal
Three engagements, three starting points: a change of business model, a brand rule that holds back visibility, and a B2B software publisher. These Case Studies, presented by an SEO Specialist in Montreal, are anonymized. Each one shows the context, the actions taken and the measured results, with the source of every figure. They show my work in SEO, GEO and AI Search, across Google, Bing and AI assistants.
Auto financing
Getting back on track in auto financing
x4.7web sales attributed to SEO
After a change of business model and a drop of about 70% in organic traffic, web sales attributed to SEO grew from 6 to 28 between Q3 2025 and Q3 2026.
Water play manufacturing
Aligning a water play manufacturer with the terms its customers search
x4.6estimated non-brand traffic on target keywords
By adopting the generic term people search for next to its registered brand, a manufacturer doubled its organic traffic in Canada and the United States in two years.
Compliance software
Consolidating the visibility of a compliance software publisher
+60%organic clicks (Q2 2024 vs Q2 2023)
A site rebuild, a new structure and group entities recognized by Google: organic clicks grew by 60% in one year.
SEO Expert: Frequently Asked Questions
As an SEO specialist with more than 20 years of experience, I support companies in Canada, France and the United States, with SEO expertise that covers technical SEO, content, GEO and AI assistants. Here are the answers to the questions I get before a first engagement.
What is an SEO expert?
An SEO expert is a specialist in Search Engine Optimization (SEO). He or she analyzes the technology, content and authority of a site, then prioritizes the actions that bring qualified leads. An SEO expert also tracks results in Google Search Console and GA4, to keep what works.
How does organic search work?
Organic search rests on three levers: technology, which lets Google and Bing crawl a site; content, which answers what people ask; and authority, which comes from links and mentions. Search engines then rank pages by relevance and trust.
What does a Google SEO expert do?
A Google SEO expert improves the presence of a site in Google Search, Google Maps and Google AI Overviews. He or she fixes technical issues, structures content, tracks positions and clicks in Search Console, then adjusts the action plan based on results.
When should you hire a technical SEO expert?
Hire a technical SEO expert when a site loses traffic for no clear reason, after a redesign or a migration, or when Google struggles to crawl your pages. He or she checks indexing, speed, redirects, architecture and structured data, then fixes what holds back your visibility.
What does monthly SEO support include?
Monthly SEO support is a regular follow-up of your visibility: priorities, technical and editorial actions, then a results report. Each month, I track Google, Bing and AI assistants, spot new queries and adjust the plan, instead of waiting for a traffic drop to react.
What is the difference between SEO, GEO and AI Search?
SEO aims at ranking in Google and Bing. GEO (Generative Engine Optimization) aims at getting your brand cited in AI-generated answers. AI Search means search driven by AI, such as Google AI Overviews. The three work together: clear, well-structured content serves all three.