Case study – Auto financing
Case study: getting back on track in auto financing
By Mohammed Alami, SEO Specialist in Montreal – engagement started in April 2025
- x4.7web sales attributed to SEO
- +76%organic users
- +80%non-brand clicks, commercial pages
- #1in the AI Overview for the sector’s main query
Context
A car financing broker in Quebec changes its business model: it goes from dealership to financing company. Removing the inventory pages leads to a drop of about 70% in organic traffic over two years. The engagement starts in April 2025.
Actions
- Technical clean-up and end of internal cannibalization.
- Consolidation: about 200 blog pages and 2,000 testimonials removed, with no loss on commercial pages.
- Google Business Profile aligned with the loan agency status.
- Semantic clarification of commercial pages and targeted external links.
Results (Q3 2026 vs Q3 2025)
- 2025
- 2026
- Q3 2025
- Q3 2026
- Leads: 290 -> 377 (+30%); lead -> sale conversion: 7.4% (vs 2.1%).
- Direct calls from the Google profile: +29%.
- Position 1 in Google’s AI Overview for the sector’s main query.
“The results are very encouraging – well done on the work accomplished!”
“[…] one of the best SEO professionals on the market.”
Sources: client sales data, Google Search Console, GA4.
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